5 Experience Hacks That Can Transform Your E-commerce Brand
Competition is fierce across all industries — especially for e-commerce brands. But it’s that very competition that should fuel us to do something different or unusual to gain the competitive edge we need.
I founded The Bouqs Company, a cut-to-order online flower delivery service, in an effort to provide flower industry consumers with something unique. I had always hated the process of purchasing flowers online, through the big name brands with their bait-and-switch pricing, cheesy upsells (my wife isn’t into teddy bears) and hidden fees. So, I set out to launch an online brand that would remedy the issues I so often ran into, and provide consumers with a one-of-a-kind experience.
Here are several “hacks” I’ve learned from my experience in launching an online business, that you can use to give your e-commerce brand a boost, especially in those early days.
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